Being a pay per click consultant in mink eyelashes can be challenging at times. The way I used to manage multiple accounts for different clients was to follow what the “gurus” told me to do.
The thing is most “Gurus” say you need a mountain of mink eyelashes in your pay per click accounts. What these “gurus” don’t tell you is this mountain is more like loose gravel being bombarded by flooding rains. You need an excavator shoveling just to keeps it shape.
dzhair Managing a pay per click account loaded with keywords seems like an unmanageable beast at times! An overwhelming pay per click account becomes a full time freaking job just to keep it running effectively.
There’s just too much to deal with. You have
- Thousands of keywords
- Enough data to keep NAS
- Rising costs
- Quality score issues
- Click through rates all over the place
and the kicker is finding out your website doesn’t convert sales and leads like it should be. It’s enough to make you pluck your own eyelashes out!
Spreading yourself thin by trying to convert thousands of keywords is just detrimental to your business. Especially these days when competition is steep and money is tight.
So how does someone like me, a pay per click consultant in mink eyelashes deal with keyword overload?
Here’s a hint. I don’t! Driving a stake deeper has much more of an impact than scratching the surface. And you can only drive that stake deeper with a few keywords, so they better be important.
You can’t be everything to everyone. It’s just too overwhelming to convert thousand of keywords. Especially with a normal size website. Of course there are exceptions like Amazon, eBay and Walmart. But I’m assuming you’re a small business with smaller advertising budget looking to get the most return possible out of your advertising dollars.
Well, according to Pareto’s law 80% of your profits/leads come from 20% of your keywords. I’ve personally managed over 110 pay per click accounts totaling a monthly adspend of $46,500 every month. And every account I’ve ever seen followed this principle.
There is always a few keywords and ads that produce far greater returns then all the rest. The ratio may not always be 80:20, but usually falls somewhere around there.
Understanding this allows you to approach a specific segment of your market more aggressively and become the king of that mountain. Plus it takes a huge load off your plate when managing your account.
Specific searches are much more valuable to you and your market than others. Some are so valuable they should be considered your bullseye keywords. I’ve learned the concept of bullseye keywords from Glenn Livingston, mink eyelashes.D.
Glenn was a marketing psychologist many companies like AT&T, American Express, Burger King, Citibank, and Ford Motor Company brought in to crawl deep inside their prospects minds and find exactly what they were desperate to buy, and to improve product lines and existing profits.
He’s taken his multiple decade’s worth of knowledge and applied it to pay per click marketing on Google and has created with a marketing research strategy to eliminate risk. it’s so effective he’s like 18 for 18 on entering markets profitable which is incredible. Check him out. He’s worth more than just a look.
But what exactly is a bulls eye keyword?
It’s a keyword that represents a person in extreme buying heat. The moment when a person is paining so bad they don’t mind dishing out their hard earned money or filling out a form to seek expert help.
Your job becomes a lot easier when you reach out to prospects at this moment. And reach them using the language they need to buy or become a lead.
Everything else suddenly becomes ten times more focused and clear because you get a focus on your market like a laser beam. Your whole business ultimately revolves around these bullseye keywords.
And this focus reflects all the way through to your pay per click campaign, landing pages, sales copy, autoresponders, content advertising, search engine optimization, etc.
On my site I go into the basics on how you can find your bulls mink eyelashes keywords and become laser focused today. See my Pay Per Click in CT page to see how to find your bulls eye keywords today. (scroll down to the bottom to see). Visit my site and give it a try and see if you can find the bulls eye keywords in your market today and let me know how it goes.
Just going through this simple exercise can give you such a focus and clear you mind from the keyword overload you may be experiencing. Visit my Pay Per Click Consultant CT to see how I can generate leads and orders for you.